How Infinite Group Turned Hydration Into a Culture Upgrade

When Infinite Group set out to create a healthier, more inspiring workspace for its 120+ person team in Nijmegen, the goal wasn’t to fix something broken. It was to raise the bar.

With a young, international workforce (27 nationalities and counting), Infinite Group already offered standout office perks—a gym, wellness programs, and a dynamic lunch culture. But when Facility Coordinator Jessica Kosdi spotted Aquablu on LinkedIn, she saw an opportunity to elevate the everyday: by making hydration more exciting, more sustainable, and more aligned with their culture.

DE UITDAGING

Sodas at lunch. Not much else.

“We had the goal to reduce waste and offer healthier drink options.”
— Jessica Kosdi

Before Aquablu, hydration options were limited:

• Coffee and tea were always available

• Bottled sodas (Lipton iced tea, Coca-Cola) were only offered during lunch

• No healthy, cold, or flavored options throughout the day

• No system to promote hydration as a shared habit

• Sustainability ambitions weren’t yet reflected in drink offerings

“We offer coffee and tea, and that remained the same. But other than that, we didn’t offer anything except soda during lunch.”
— Jessica Kosdi, Facility Coordinator, Infinite Group

DE OPLOSSING

From soda bottles to vitamin-infused rituals

Infinite Group introduced Aquablu not just as a beverage upgrade—but as a reflection of their office values. It quickly became a focal point in the office, appreciated for both its look and its function.

“We already wanted to quit the sodas. Aquablu just suited better.”
— Jessica Kosdi

Here’s what they did:

• Installed one Aquablu REFILL+ unit, replacing soda bottles

• Offered still, sparkling, and vitamin-infused flavored water with zero calories and natural ingredients

• Rolled out popular flavors like Balance (pomegranate) and Unwind (mango)

• Created a hydration habit people actually looked forward to

• Eliminated plastic waste from bottled drinks and aligned with company sustainability goals

“I saw an advertisement on LinkedIn and thought, oh, this looks cool… I think it really fits into the vibe that we have here in the office.”
— Jessica Kosdi

DE EFFECT

Hydration went up. So did energy.

Aquablu became a hit from day one. What started as a facilities decision quickly evolved into a cultural perk employees rely on and talk about.

“Aquablu helps in creating that work environment that people like and want to come to the office for.”
— Jessica Kosdi

• More hydration: “People drink a lot more water now in the office.”

• Less coffee: “I hear a lot of people say they don’t drink as much coffee anymore because they don’t feel like they need it.”

• Recruitment boost: The hydration station is featured when giving office tours to new hires.

• Client curiosity: Visitors from companies like HP and Dell always ask about it.

• Daily use: Employees loved it so much, they even learned how to refill and maintain it themselves.

“Aquablu is really embedded in our organization. It’s a talking point when people visit.”
— Jessica Kosdi

A daily habit that’s here to stay

Infinite Group didn’t install Aquablu because they had to. They did it because it made sense—for their people, their culture, and their goals. Now, it’s one of the most-used and most-loved features in the office.

“If Aquablu were removed tomorrow, I think people would be very mad, and there will possibly be a strike!”
— Jessica Kosdi

Aquablu didn’t just fit Infinite Group's space.
It made their office feel even more like Infinite Group.